Effective Date: 6 July 2026

At Book a Midwife, we are committed to protecting your privacy and handling your personal information with care, transparency and respect.

This Privacy Policy explains how Book a Midwife collects, uses, stores and discloses your personal information when you visit our website, use our mobile application, become a member, book an appointment, access our education or digital products, or engage with our services.

Book a Midwife complies with the Privacy Act 1988 (Cth), including the Australian Privacy Principles (APPs) and all applicable Australian privacy legislation relating to the collection and handling of personal information and health information.

By using our website, mobile application or services, you acknowledge that you have read and understood this Privacy Policy.

Who We Are
Book a Midwife is an Australian provider of virtual and in-person midwifery care, pregnancy and postpartum education, telehealth services, memberships, digital resources and related healthcare services.

Our services are available throughout Australia and may include referrals, prescriptions (where clinically appropriate), pathology requests, education, advocacy and continuity of care.

What Information We Collect
The information we collect depends on how you interact with us.
We may collect:

Personal Information

• Full name

• Date of birth

• Residential and postal address

• Telephone number

• Email address

• Emergency contact details

Healthcare Information
Where relevant to the services we provide, we may collect:

• Pregnancy history

• Medical history

• Mental health history

• Current medications

• Allergies

• Hospital details

• GP and healthcare provider details

• Medicare information

• Health fund information

• Pathology and imaging results

• Clinical notes

• Appointment records

• Referrals

• Prescribing information

• Other health information you choose to share with us

Health information is considered sensitive information under Australian privacy legislation and receives additional legal protections.

Payment Information
Where applicable, we may collect information required to process payments for services, memberships or digital products.

Payment information is processed through secure third-party payment providers. Book a Midwife does not store your complete credit or debit card details.

Membership Information
If you join one of our memberships or educational programs, we may collect:

• Membership status

• Subscription history

• Community participation

• Course progress

• Resource downloads

• Communication preferences

Marketing Information
Where you choose to subscribe, we may collect information about:

• Email subscriptions

• Marketing preferences

• Event registrations

• Webinar attendance

• Downloaded resources

• Survey responses

You may unsubscribe from marketing communications at any time.

How We Collect Information
We may collect information when you:

• Book an appointment

• Complete an online form

• Create an account

• Use our mobile application

• Join a membership

• Purchase a course or digital product

• Contact our team

• Subscribe to our newsletter

• Participate in surveys

• Attend webinars or events

• Interact with our website or social media pages

We may also receive information from healthcare providers involved in your care where you have provided appropriate consent or where authorised by law.

Why We Collect Your Information
We collect personal information so we can:

• Provide safe and appropriate midwifery care

• Verify your identity

• Arrange appointments

• Deliver telehealth consultations

• Prepare referrals

• Request pathology and imaging

• Issue prescriptions within the scope of endorsed midwifery practice

• Coordinate your healthcare

• Respond to enquiries

• Improve our services

• Process payments

• Manage memberships

• Deliver educational content

• Meet our legal, regulatory and professional obligations

Marketing Communications
If you choose to receive marketing communications, we may send you:

• Pregnancy education

• Birth education

• Postpartum resources

• Service updates

• Event invitations

• Product announcements

• Promotions

• Surveys

• Newsletters
   

Marketing emails are only sent where you have provided your consent or where otherwise permitted by law.
Every marketing email includes an unsubscribe link.
You may unsubscribe at any time.

Sharing Your Information
We respect your privacy.
We only disclose your information where it is necessary to provide your care, operate our services or where required by law.
Depending on your circumstances, information may be shared with:

• Hospitals

• General Practitioners

• Specialists

• Pathology providers

• Medical imaging providers

• Pharmacists

• Medicare

• Government agencies

• Allied health providers involved in your care

• Secure technology providers who support our business operations

We do not sell your personal information.
Third-Party Technology Providers

Book a Midwife uses trusted third-party providers to deliver our services.
These providers may assist with:

• Appointment bookings

• Telehealth consultations

• Electronic prescribing

• Clinical records

• Email communications

• Membership platforms

• Payment processing

• Website hosting

• Analytics

• Customer support

• Mobile application services

These providers are required to maintain appropriate privacy and security standards.
Cookies & Website Analytics

Our website and mobile application use cookies and similar technologies to improve your experience.
Cookies help us:

• Keep you signed in

• Remember your preferences

• Improve website functionality

• Understand website usage

• Measure website performance

• Improve marketing effectiveness

We may use analytics tools to understand how visitors use our website so we can continually improve our services.

You can disable cookies through your web browser settings. Please note that doing so may affect the functionality of parts of our website or app.

Mobile Application
If you use the Book a Midwife mobile application, we may collect information necessary for the operation of the app, including:

• Device type

• Operating system

• App version

• Diagnostic information

• Notification preferences

• Login activity

Where you choose to enable push notifications, we may send appointment reminders, educational updates, service announcements and other relevant notifications.
You may manage notification preferences through your device settings.

Data Security
Protecting your information is extremely important to us.
We take reasonable steps to safeguard your personal information through:

• Secure electronic systems

• Password-protected platforms

• Staff confidentiality obligations

• Restricted access to clinical information

• Secure data storage

• Industry-standard security measures

While we take all reasonable precautions, no online system can guarantee absolute security.

How Long We Keep Your Information
We retain personal information only for as long as required by Australian law, professional standards and our legitimate business purposes.
Clinical records are retained in accordance with applicable health record legislation and professional requirements.

Accessing or Correcting Your Information
You may request access to the personal information we hold about you.
If you believe information is inaccurate, incomplete or out of date, you may request that it be corrected.
Requests should be made in writing using the contact details below.

Children
Our services relate primarily to pregnancy, birth and postpartum care.
Where services involve infants or children, personal information will be collected from a parent or legal guardian where appropriate.

Overseas Data
Some of the secure technology providers we use may store or process information outside Australia.
Where this occurs, we take reasonable steps to ensure that appropriate privacy protections are in place.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legislation, technology or our services.
The latest version will always be available on our website and mobile application.

Contact Us
If you have any questions about this Privacy Policy, wish to access or correct your information, or would like to make a privacy complaint, please contact us.

Book a Midwife
📧 admin@bookamidwife.com.au
🌐 www.bookamidwife.com.au

If you are not satisfied with our response to a privacy complaint, you may contact the Office of the Australian Information Commissioner (OAIC) for further information about your privacy rights.